Websites, interactive rep CVAs, animation, and banners.
Design and execution.
Implementation of XTANDI’s campaign throughout the past few years including the website: XTANDI HCP website
The website has changed conceptually since I last worked on it, but the page structure and interaction has remained the same.
Design and art direction
Utilized XTANDI’s (prostate cancer indications) campaign image to create an informational and fun virtual booth microsite for urologists and oncologists. Added patient figures and other items popping up along with video and tactic content.
See latest art direction and full interactive design on the LIVE SITE: https://www.explorextandi.com/
Design and art direction
A simplified tool for reps to quickly understand the basics of XTANDI, a prostate cancer medication. The assignment was to use complex information about this medication, and simplify it so it is easier for reps to understand and explain to HCPs. Designed various navigation tools for reps to access on iPad by tapping. Devised methods of scrolling and creating popups to mimic web interaction.
Tactic concept, design and layout execution
The client requested an interactive pdf to distribute to their salesforce. Originally over 30 pages, together with my writer, we extracted the most critical information down to about 10. In order to create a more sophisticated looking interactive pdf, I recommended redesigning more like a digital detailer with navigation and sub-navigation. This avoided the need to use developers, and still got a concise and simple-to-use piece. We saved the client time and money, and created something that could be both easily edited as statistics change, and simple to use and distribute.
Tactic concept, design and layout execution
Tactic concept, design and layout execution
Design and art direction
Created a banner in various sizes announcing the arrival of XTANDI’s new tablet formulation. Conceptualized the drop of the tablets into the spotlight and being followed across the banner by the spotlight. A curtain covers the image at the end of the animation, pulling in the CTA. Worked closely with intermal developers and UX team.
Design and art direction
This interactive rich media banner was created to refresh the availability of new data on metastatic castration-sensitive prostate cancer (mCSPC). Interact with this link: http://191.232.192.240/01_CPOffshore/01_Pool/Pfizer/XTANDI/RichMedia/R6/V1/index.html
This is one of our Juneteenth social posts in awareness of Freedom Day.
Concept, design, and layout
Design and art direction
My team worked on a Syphilis awareness campaign which began with a website. This animation is housed on the site, https://syphilisback.com/
Also created sponsored social media posts for facebook, instagram, and instagram stories.
Wunderman Thompson Health established the Health4Equity Center of Excellence in 2020 that is committed to improving health outcomes for marginalized populations in partnership with the communities we serve and the clients we work with.
As part of that commitment, and in partnership with the Bladder Cancer Advocacy Network, we hosted a panel discussion - made up of a bladder cancer survivor, KOLs and bladder cancer advocates - who will gave their personal and expert perspectives.
This is the social post invitation to this panel discussion.
Special thanks to Larry Hannon, copywriter.
Concept, layout and design
Concept, layout and design
Design and layout
A variety of sketched concepts for campaigns.
Concept, art direction and execution.
This was one of several concepts for a pre-launch microsite created in figma.
Design and execution
This was one of four final concepts taken to market research.
Concept and execution
This therapy is administered to patients with severe immunodeficiencies via infusion combined with an extremely dedicated circle of caregivers.
These patients need to feel nurtured in order to thrive.
Concept and execution
Pharmaceutical company is fighting cancer. Now poised to reach new territory on the treatment landscape, they are turning cancer from a terminal to a chronic condition. This concept focuses on their commitment to their patient’s vision of the care they desperately need.
Photo by Paul Aresu
Concept and execution
Pharmaceutical company is fighting cancer. Now poised to reach new territory on the treatment landscape, they are turning cancer from a terminal to a chronic condition. This concept is to launch the revolutionary new treatments and ongoing commitment to the cure.
Idea and execution
The purpose of this poster is to spread awareness about the availability and advantages of hiring people from the deaf-blind community and to dismantle the pre-conceived assumptions.
Concept and execution
The Giving Tree is the story is of a tree’s sacrificial love for a boy. When I came across this cover, I was reminded of my childhood. It makes me think of a happy childhood, but also of the not so happy childhood of many others who battle with illness every day.
At Wunderman Thompson Health we sacrifice every day to contribute to the wellness of people of all ages in the world. I thought it was especially fitting to use this cover.
The apple is a timeless symbol of health and life. In my cover of our book, The Wellness Tree, by Wunderman Thompson Health, our little child receives the apple with open arms and wears the “Wunderman Thompson Health personalized inspiration mark” (the “+” sign which is a part of our logo) patient gown.
Concept, design and execution
Concept and execution
Awareness poster for policy makers to promote Youth Programs for deaf-blind youth.
Concept, design and execution
Announcing a new indication that allows physicians to offer female patients improved libido after age-related hormonal depletion. This campaign focuses on the youthful sense of joy and adventure that female patients are now able to regain.
Concept, design, logo recommendation and execution
Campaign idea for a new division of Quest diagnostics devoted to women’s health.
Concept, design and execution
Visual concept, design and execution ideas
Created this mood board, revised logo, branding, and color concept for the architectural firm to brainstorm and make decisions on how to move the project forward.
A variety of branded and unbranded print and digital campaigns.
The goal of the “40 Seconds for 40 Years” campaign was to motivate Black men aged 40+ to have a 40-second conversation with their doctor to ask for a simple PSA blood test to know their numbers, and, ultimately, change outcomes in prostate cancer for Black men. Our campaign provided a link to the American Cancer Society to highlight the 2 key risk factors for Black men: race and family history.
The aim was to leverage the respect and reputation of the American Cancer Society to amplify awareness of prostate cancer risk factors for Black men and to connect men to key data to drive timely screening.
Special credit is due to copywriters Larry Hannon, Tayt Harlin, and Michael Banke for this collaboration.
Art direction, design, and development of online social media campaign
In order to spread awareness about the recent increase of syphilis cases, our client funded a syphilis awareness website launched followed by a full social campaign on Twitter, Facebook, and Instagram. Two instagram stories were launched, one using patient photography and one using iconic infographic style with the purpose of calling to action for patients seeking help in diagnosing, getting information, and finding treatment centers. Special credit is due to Greg Hansen for this collaboration.
Theme design and execution
Special credit is due to Greg Hansen and David Cid for conceptual insight.
Layout
Layout and design
Campaign idea, design and execution as well as convention tactics
Card design
Concept and design
Art direction for campaign implementation and development of the brands and all guidelines for the full portfolio of cancer drugs for various indications
Pfizer’s oncology portfolio of cancer treatments for various indications needed a campaign to launch a series of drugs. The full spectrum of online and print implementation for this growing portfolio of products for global and US release was created. This included conference materials, websites, emails, master visual aids, dosing cards, etc., and still continues with additions to the portfolio.
Special credit is due to Steven Gnardellis and David Cid for conceptual insight.
Theme design, idea, and execution
Layout and design
Created this theme idea to implement throughout the campaign.
Special credit is due to Greg Hansen for conceptual insight and supervision.
Layout and design for style guide, emails, desk drop, video, and messaging
Pathways to Trust in partnership with Rare Advocacy Movement spread awareness about rare diseases by asking supporters to speak out about Rare disease. Rare diseases attack a smaller part of our population, but can be devastating and thus these patients have fewer resources.
Design and art direction
This assignment was to create a housing unit to fit XTANDI’s new tablet indication sample box for HCPs to offer patients. The task was to coordinate and devise the mechanics of the box, including a well for the tablets, and pocket for brochures about the new formulation and how to use it. I initiated the use of the qr code during the pandemic, inspired by the increase of qr code use in various businesses to support social distancing, and refraining from touch. As a result of my suggestion, qr codes have been implemented on most XTANDI ads, leading to tablet information, the convention virtual booth, and the HCP website.
Concept, design and layout
I developed the story behind this unique take on the beverage, coquito, which is a winter drink similar to the American eggnog, but made of coconut and rum. Its a personal story relating to the roots of the maker of Coquito Jibaro. Coquito Jibaro appeals to your senses in a way that no other coquito does.
Concept, design and layout
Concept, design and layout
Conference invite concept and design
Design and layout
Design and layout
Design and layout
Design and layout
Design and layout
Design and layout
Design and layout
Design and layout
Concept, design and layout
This in-office tool used in the European market, teaches dental patients better brushing techniques by offering an interactive manual spinning laminated card for patient to follow easy steps
Design and layout
Art Direction
A variety of logos conceptualized and implemented.
A non-profit fundraising organization to benefit the poverty in Haiti. Kanarí means Canary in the native language.
Concept, design and layout
Concept, design, and layout
Concept, design, and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Concept, design and layout
Inspired by what I saw on the streets of New York on my way to work, this little project came to life.
Concept, design, photography and art direction
Personal environmental concept meant to inspire the artist in everyone.
Concept and execution
This idea was inspired by personal experience with a carsick dog! It was created to enter into a Shark Tank lottery.
